Rules and ethics
How UK GDPR and ICO rules shape SaaS marketing lists
SaaS marketing lists in the UK must satisfy UK GDPR and PECR together, from lawful basis and consent to transfers, data maps and broker checks.
Section
Rules and ethics
Rules and ethics
How FCA financial promotions rules apply to fintech SaaS
Software marketing agency guide to the FCA financial promotions rules, Consumer Duty and approval routes for B2B fintech SaaS sold to UK banks.
Rules and ethics
Edinburgh SaaS marketing and Scotland's data law split
A software marketing agency in Edinburgh must handle Scots law, ICO rules and Scottish Enterprise support to keep SaaS claims and contracts compliant.
Rules and ethics
Does the DMCC Act change UK SaaS renewal emails?
SaaS marketing faces new DMCC Act rules on auto-renewal reminders, cooling-off periods and price transparency. Here is what to change in your emails and checkout.
Rules and ethics
What ASA tech ad rulings mean for SaaS marketing
SaaS marketing claims face ASA scrutiny: the tech ad rulings, CAP Code tests for comparative claims, the evidence the ASA accepts and the Copy Advice route.
Rules and ethics
What the 2024 DMCC Act means for SAAS marketing advertising rules
A checklist of the advertising rules for SAAS marketing in England, covering the DMCC Act 2024, ICO tracking guidance, Ofcom and subscription contracts.
Rules and ethics
Why SAAS marketing commercial contracts need checking before you sign
Contract terms SAAS marketing teams in England should check before signing, covering IP, data, ad claims, payment and exit, with a pre-signature checklist.
Rules and ethics
SAAS marketing data protection without the legal fog
A practical UK guide to SaaS marketing data protection, covering UK GDPR lawful bases, PECR email and cookies, ICO duties and advertising claims.
Rules and ethics
Seven steps to write a SAAS marketing disclosure policy
A seven-step SaaS marketing disclosure policy for UK teams, covering claim ownership, ad labels, evidence, data protection, international transfers and review.
Rules and ethics
Check how SAAS marketing UK regulations shape your campaign plan
Which UK rules shape SAAS marketing: the ASA and CAP Code, ICO, PECR, UK GDPR, consumer law and the FCA, plus the checks to run before a campaign.
Rules and ethics
SAAS marketing rules and ethics explained for UK teams
Rules and ethics for SAAS marketing in the UK: lawful bases, CAP Code claims, UK GDPR retention, HSE duties and a decision table for UK teams.