Rules and ethics
What the 2024 DMCC Act means for SAAS marketing advertising rules
A checklist of the advertising rules for SAAS marketing in England, covering the DMCC Act 2024, ICO tracking guidance, Ofcom and subscription contracts.
Topic
advertising rules
Rules and ethics
SAAS marketing data protection without the legal fog
A practical UK guide to SaaS marketing data protection, covering UK GDPR lawful bases, PECR email and cookies, ICO duties and advertising claims.
Rules and ethics
SAAS marketing rules and ethics explained for UK teams
Rules and ethics for SAAS marketing in the UK: lawful bases, CAP Code claims, UK GDPR retention, HSE duties and a decision table for UK teams.