Reviews
How to assess SaaS marketing providers using evidence
A practical SaaS marketing provider assessment method, with evidence to request, a reusable scoring table and due diligence before you sign.
Topic
B2B sales
Foundations
SAAS marketing business models for UK software firms: self-serve, sales-led and hybrid
An overview of SAAS marketing business models for UK software firms, covering self-serve, sales-led and hybrid routes, with a before and after table.
Foundations
How to define demand signals for SaaS marketing in England
What counts as a demand signal for SaaS marketing in England, the three tests to apply, fit versus intent, and the data protection rules to respect.