Rules and ethics
How FCA financial promotions rules apply to fintech SaaS
Software marketing agency guide to the FCA financial promotions rules, Consumer Duty and approval routes for B2B fintech SaaS sold to UK banks.
Topic
software marketing agency
Rules and ethics
Edinburgh SaaS marketing and Scotland's data law split
A software marketing agency in Edinburgh must handle Scots law, ICO rules and Scottish Enterprise support to keep SaaS claims and contracts compliant.
Audience research
Why SAAS marketing audience research pays off before you spend
A practical guide to SAAS marketing audience research for UK software teams: ONS labour data, LinkedIn targeting, privacy rules and a before-and-after plan.
Foundations
SAAS marketing business models for UK software firms: self-serve, sales-led and hybrid
An overview of SAAS marketing business models for UK software firms, covering self-serve, sales-led and hybrid routes, with a before and after table.
Tools and providers
Nine checks for SAAS marketing vendor due diligence before you sign
Nine due diligence checks for SAAS marketing vendors: company records, UK GDPR research rules, ad copy clearance, insurance, references and exit terms.