Measurement
How to choose SAAS marketing attribution methods your finance team will back
Compare SAAS marketing attribution methods, from last-touch to mix models, with a scoring rubric English software teams can take to their finance team.
Topic
analytics
Measurement
How SaaS marketing teams should judge benchmark data
How SaaS marketing teams should read benchmark studies, set a baseline from their own analytics, and check the method before trusting any headline figure.
Costs and pricing
Five lines to build a SAAS marketing budget from your own revenue
How to build a SAAS marketing budget from your own revenue, scope the five lines it needs, date the sources you cite and review the plan each month.
Measurement
Seven SAAS marketing key metrics and where the data comes from
A guide to the seven SAAS marketing key metrics worth reporting, the sources behind each number, and how to keep definitions consistent across finance and marketing.
Operations
When to run a SAAS marketing launch review on data and sources
SaaS marketing launch reviews: when to run them, which data sources to audit, and how to check claims, tracking and data handling before and after launch.
Measurement
When to fix SaaS marketing measurement mistakes
A practical guide to when SaaS marketing teams should fix reporting mistakes, with decision triggers, measurement checks and a before-and-after comparison.
Costs and pricing
SAAS marketing return on investment explained with a worked example
How to calculate SAAS marketing return on investment in pounds, from fully loaded spend and gross profit to consent rules that shape what you can track.
Tools and providers
SaaS marketing implementation workflow for UK teams
A practical SaaS marketing implementation workflow for UK teams, covering data mapping, PECR checks, integrations, ownership and adoption.