Audience research
Why SAAS marketing audience research pays off before you spend
A practical guide to SAAS marketing audience research for UK software teams: ONS labour data, LinkedIn targeting, privacy rules and a before-and-after plan.
Topic
audience research
Audience research
How to build SAAS marketing buyer personas with evidence
A practical method for building SAAS marketing buyer personas from UK data sources, with a worked before and after example and a simple evidence table.
Audience research
How to run SAAS marketing competitor research with a dated evidence sheet
A step by step method for SAAS marketers to set an inclusion rule, map rivals, log dated evidence and test two messages before rewriting the site.
Audience research
Pick SAAS marketing customer interviews that survive scrutiny
How to choose and run SAAS marketing customer interviews in England, covering inclusion criteria, question design, recruitment, incentives and consent.
Audience research
What a survey tool choice means for SAAS audience data
SAAS marketing survey tools compared by data ownership, panel quality and consent duties, with a decision table for UK software teams running audience research.
Audience research
SaaS marketing: define your target audience before you spend
SaaS marketing guide: how to define a target audience from buying triggers and CRM evidence, score and rank the segments, and share a one-page brief.