Measurement
How to choose SAAS marketing attribution methods your finance team will back
Compare SAAS marketing attribution methods, from last-touch to mix models, with a scoring rubric English software teams can take to their finance team.
Topic
b2b saas
Costs and pricing
Nine lines every SAAS marketing budget template needs
Most teams build a SAAS marketing budget template around channels rather than costs, so it misses the lines finance will challenge. Here are nine to include.
Strategy
How to build a SAAS marketing strategy framework that guides spend
A practical guide to building a SAAS marketing strategy framework: set one revenue goal, map the buying group, choose channels by job and split a fixed budget.
Operations
SAAS marketing team roles and their data sources explained
A listicle mapping the data sources behind common SAAS marketing team roles, with inclusion criteria, a comparison table and UK compliance links.
Tools and providers
SaaS marketing: plan your stack before choosing tools
A practical SaaS marketing guide to mapping jobs, planning your stack, assessing supplier fit, due diligence, implementation and cost planning.