Rules and ethics
SAAS marketing data protection without the legal fog
A practical UK guide to SaaS marketing data protection, covering UK GDPR lawful bases, PECR email and cookies, ICO duties and advertising claims.
Topic
data protection
Audience research
What a survey tool choice means for SAAS audience data
SAAS marketing survey tools compared by data ownership, panel quality and consent duties, with a decision table for UK software teams running audience research.
Rules and ethics
SAAS marketing rules and ethics explained for UK teams
Rules and ethics for SAAS marketing in the UK: lawful bases, CAP Code claims, UK GDPR retention, HSE duties and a decision table for UK teams.