Strategy
What a SAAS marketing channel strategy means for software teams
A comparison of paid, organic and partner routes for SAAS marketing channel strategy, with a decision table showing what to choose and what to avoid.
Topic
marketing planning
Strategy
Why a SAAS marketing ninety day plan beats a year of guesswork
A ninety day SAAS marketing plan splits into three blocks: gather evidence, build one campaign, then measure and decide what earns a second quarter.
Strategy
SaaS marketing planning: six-tab spreadsheet structure
A six-tab SaaS marketing planning structure for organising decisions, budget, compliance, channels, forecasts and monthly variance for finance review.
Outlook
When to review your SAAS marketing risk scenarios as channels shift
A practical guide to SAAS marketing risk scenarios for English software teams, covering review triggers, a before and after table and the evidence to keep on file.